Scope of This Privacy Policy
This Privacy Policy explains how Casino and Friends collects, uses, stores and shares personal data when you visit or use the official Casino and Friends Casino website at https://casino-and-friends-uk.com/.
It applies to website visitors, registered players, prospective customers and anyone who contacts Casino and Friends. It should be read together with the website Terms and Conditions and Cookie Policy.
Casino and Friends acts as the data controller for personal data processed through this website. This means that Casino and Friends determines why and how that information is used. Personal data is handled in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 and applicable United Kingdom gambling, anti-money laundering and consumer protection requirements.
Personal Data We Collect
The information collected depends on how you interact with Casino and Friends, whether you create an account, which services you use and whether regulatory checks are required.
Identity and Account Information
- Full name, title, date of birth and gender where required
- Residential address, country of residence and nationality
- Email address, telephone number and account credentials
- Username, customer reference and account status
- Copies or details of passports, driving licences, identity cards and proof of address
- Age and identity verification results
Financial and Transaction Information
- Deposit, withdrawal, refund and payment history
- Payment method details and limited card information
- Bank account or e-wallet information used for permitted transactions
- Account balances, bonuses, winnings, losses and wagering activity
- Source of funds, source of wealth and affordability information where checks are necessary
- Documents supporting income, employment or ownership of funds
Complete payment card details may be processed directly by authorised payment service providers. Casino and Friends only receives or retains the information required to confirm and administer the transaction.
Gaming and Responsible Gambling Information
- Games played, stakes, results and session history
- Deposit, spending, loss and session limits
- Time spent using the services and patterns of play
- Self-exclusion, cooling-off and account restriction records
- Responsible gambling interactions and communications
- Indicators of gambling-related risk or potentially harmful behaviour
Technical and Usage Information
- IP address, browser type, operating system and device identifiers
- Login dates, session information and security logs
- Pages viewed, links followed and website interaction data
- Approximate location derived from an IP address
- Cookie identifiers and consent preferences
- Information used to detect multiple accounts, unauthorised access, fraud or prohibited activity
Communications and Support Records
Casino and Friends may retain emails, contact form submissions, complaints, live support conversations, telephone call records and other communications. Calls may be recorded where this is necessary for security, training, dispute resolution or regulatory compliance. You will be informed when a call is being recorded where required by law.
How We Obtain Personal Data
Most information is provided directly by you when you register, verify your identity, make a payment, use the gaming services, change account settings, enter a promotion or contact customer support.
Casino and Friends may also receive information from:
- Identity, age and address verification providers
- Payment processors, banks and financial institutions
- Fraud prevention and cybersecurity services
- Credit reference and affordability assessment providers where permitted
- Public registers and lawfully available sources
- Regulators, law enforcement bodies and government authorities
- Responsible gambling and self-exclusion services
- Business partners from whom you have requested access to Casino and Friends
If information is obtained from another source, it will only be used where Casino and Friends has a lawful reason to process it.
Why We Use Personal Data
Operating Your Account
Identity, contact, transaction and gaming information is used to register and administer your account, process permitted payments, provide games, calculate results, apply account settings and respond to service requests. This processing is necessary to perform the contract between you and Casino and Friends.
Age and Identity Verification
Casino and Friends uses identity and verification data to confirm that customers are at least 18 years old, verify account ownership and prevent the use of false or stolen identities. These checks are required to meet legal and gambling regulatory obligations.
Anti-Money Laundering and Fraud Prevention
Personal, financial and transactional information may be examined to prevent money laundering, terrorist financing, fraud, collusion, chargebacks, account misuse and other unlawful conduct. Casino and Friends may request evidence of source of funds or source of wealth and may restrict an account while checks are completed.
This processing is based on legal obligations and the legitimate interests of Casino and Friends, its customers and payment partners in maintaining a secure gambling environment.
Responsible Gambling and Player Protection
Casino and Friends analyses account activity, payment behaviour, session patterns and previous player protection interactions to identify signs of potential gambling harm. This information may be used to provide safer gambling messages, request further information, apply limits, suspend an account or recommend support services.
Player protection processing is necessary to comply with gambling regulation and to support the legitimate interest of preventing gambling-related harm.
Website Security and Service Improvement
Technical and usage data is used to protect accounts, investigate errors, detect malicious activity, maintain website performance and understand how the service is used. Where legitimate interests are relied upon, Casino and Friends considers whether the processing is necessary and balances those interests against the rights and expectations of users.
Legal Claims and Regulatory Duties
Information may be processed to investigate complaints, resolve disputes, enforce the Terms and Conditions, establish or defend legal claims, comply with court orders and respond to lawful requests from regulators or public authorities.
Lawful Bases for Processing
Casino and Friends only processes personal data when at least one lawful basis applies:
- Performance of a contract: processing required to create and manage your account, provide requested services and handle transactions.
- Legal obligation: processing necessary for age verification, anti-money laundering controls, responsible gambling duties, financial records and regulatory reporting.
- Legitimate interests: processing required for security, fraud prevention, service administration, dispute resolution and proportionate improvement of the website.
- Consent: processing based on a clear choice, including certain marketing communications and non-essential cookies.
- Substantial public interest: processing permitted by law where sensitive information is necessary for safeguarding, crime prevention or regulatory purposes.
Where consent is the lawful basis, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.
Special Category and Criminal Offence Data
Responsible gambling communications may reveal information about physical or mental health. Identity checks, fraud investigations and regulatory screening may also involve information relating to suspected or confirmed criminal activity.
Casino and Friends processes this information only where permitted by the Data Protection Act 2018 and the UK GDPR. Appropriate safeguards are applied, access is restricted and the information is not used for unrelated purposes.
Automated Checks and Profiling
Casino and Friends may use automated systems to assess account security, verify information, identify fraud, monitor transactions and detect gambling-related risk. These systems may compare your activity with known indicators and produce a risk score or alert for review.
An automated result may lead to additional verification, a delayed transaction, an account restriction or a responsible gambling interaction. Where a decision based solely on automated processing produces legal or similarly significant effects, Casino and Friends will apply the safeguards required by law. You may request human review, provide further information and challenge the decision through the Casino and Friends contact page.
Marketing Communications
Casino and Friends may send promotional emails, text messages or other electronic marketing only where there is a valid legal basis under UK data protection and electronic communications law. Marketing preferences can be selected during registration and changed later through available account controls or the unsubscribe option in a message.
You may object to direct marketing or withdraw marketing consent at any time. Casino and Friends may retain limited contact information on a suppression list to ensure that your opt-out is respected. Service, security, payment and responsible gambling messages are not promotional and may still be sent where necessary.
Cookies and Similar Technologies
Casino and Friends uses cookies and related technologies to operate essential website functions, protect accounts, remember settings, measure performance and, where permitted, personalise content or advertising.
Non-essential cookies are used only after the required consent has been obtained or where another exemption applies under UK law. You can accept, reject or adjust optional cookie categories through the website consent controls. Further details are available in the Casino and Friends Cookie Policy.
Who We Share Personal Data With
Personal data is not sold. Casino and Friends may disclose information only when it is necessary for a stated purpose and a lawful basis applies. Recipients may include:
- Payment processors, acquiring banks and financial institutions that handle deposits, withdrawals and payment verification
- Identity, age, address, source of funds and fraud prevention providers
- Game suppliers and platform providers that support account and gaming functions
- Hosting, cybersecurity, communications and technical support providers
- Responsible gambling, self-exclusion and player protection services
- Professional advisers, auditors, insurers and dispute resolution bodies
- The Gambling Commission and other competent gambling regulators
- Law enforcement agencies, courts, tax authorities and government bodies where disclosure is legally required
- A purchaser, successor or adviser involved in a genuine corporate transaction, subject to confidentiality and data protection safeguards
Service providers acting on behalf of Casino and Friends may only process personal data under documented instructions and must apply appropriate confidentiality and security measures. Some recipients act as independent controllers and process information under their own privacy policies and legal duties.
International Data Transfers
Some service providers may process personal data outside the United Kingdom. Before making a restricted transfer, Casino and Friends checks whether the destination is covered by UK adequacy regulations or implements an approved safeguard, such as the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another legally recognised mechanism.
Where required, a transfer risk assessment is completed and supplementary technical or contractual controls are applied. You may contact Casino and Friends for further information about the safeguard relevant to your personal data.
How Long We Keep Personal Data
Information is retained only for as long as it is reasonably required for the purpose for which it was collected and to meet legal, regulatory, accounting and security obligations.
- Account, identity verification and transaction records may be retained for at least five years after the business relationship ends where anti-money laundering or gambling requirements apply.
- Responsible gambling and self-exclusion records may be kept for longer where this is necessary to prevent restricted access or protect the individual.
- Security and technical logs are retained for a period proportionate to fraud prevention, investigation and system protection needs.
- Complaint and dispute records are kept for the period needed to resolve the matter and address possible legal claims.
- Marketing records are kept until consent is withdrawn or an objection is received, while limited suppression data may be retained to honour the opt-out.
- Optional cookie data is retained for the period stated in the Cookie Policy or consent settings.
Retention periods may be extended if records are required for an investigation, court proceeding, regulatory enquiry or legal claim. When information is no longer required, it is securely deleted, anonymised or placed beyond operational use.
How We Protect Personal Data
Casino and Friends uses organisational and technical measures designed to protect personal data against unauthorised access, loss, alteration, disclosure and misuse. Measures may include encryption in transit, access controls, authentication procedures, system monitoring, secure backups, staff confidentiality duties and regular reviews of service providers.
Access is limited to personnel and suppliers who need the information for an authorised purpose. No online service can guarantee absolute security, so users should keep account credentials confidential, use a strong unique password and report suspected unauthorised access promptly.
If a personal data breach creates a risk to individual rights and freedoms, Casino and Friends will notify the Information Commissioner’s Office where required. Affected individuals will also be informed when the breach is likely to result in a high risk.
Your Data Protection Rights
Subject to legal conditions and exemptions, you may:
- Request confirmation that Casino and Friends processes your personal data and obtain a copy
- Ask for inaccurate or incomplete information to be corrected
- Request deletion of personal data that is no longer required
- Ask for processing to be restricted in certain circumstances
- Receive eligible information in a structured, commonly used and machine-readable format
- Ask for eligible information to be transferred to another controller where technically feasible
- Object to processing based on legitimate interests
- Object at any time to the use of personal data for direct marketing
- Withdraw consent where processing depends on consent
- Request safeguards in relation to qualifying automated decisions
These rights are not absolute. Casino and Friends may need to retain or continue processing information to meet gambling, anti-money laundering, fraud prevention, self-exclusion or legal obligations. If a request cannot be fulfilled in full, the reason will be explained unless the law restricts that explanation.
How to Exercise Your Rights
Submit a privacy request through the official Casino and Friends contact page. Describe the right you wish to exercise and provide enough information to identify the relevant account or records.
Casino and Friends may request proof of identity before responding. This protects personal data from unauthorised disclosure. Requests are handled without undue delay and within the period required by UK data protection law. The response period may be extended where a request is complex or several requests are submitted, in which case you will be informed.
There is normally no charge for exercising data protection rights. A reasonable fee may be requested, or a request may be refused, if it is manifestly unfounded or excessive. Any such decision will be explained.
Privacy Complaints
If you believe your personal data has been handled incorrectly, submit a complaint through the Casino and Friends contact page. Include a clear description of the concern, relevant dates and any supporting account or communication details. The complaint will be acknowledged, investigated and answered within the period required by applicable law.
You also have the right to complain to the Information Commissioner’s Office. Information about submitting a complaint is available at https://ico.org.uk/make-a-complaint/. You may contact the ICO at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom, or by telephone on 0303 123 1113.
Information About Children
Casino and Friends services are strictly limited to people aged 18 or over. The website is not intended for children, and Casino and Friends does not knowingly allow anyone under 18 to register or gamble.
Age verification controls are used to prevent underage access. If information relating to a person under 18 is identified, the account may be suspended or closed and the data handled in accordance with safeguarding, legal and regulatory duties.
Third-Party Websites
The Casino and Friends website may contain links to external websites or services. Casino and Friends does not control the privacy practices of independent third parties. Before submitting personal information to another website, you should read its privacy policy and check how your data will be used.
Changes to This Privacy Policy
Casino and Friends may amend this Privacy Policy when its services, processing activities or legal obligations change. The current version will be published on the official website. If a change materially affects how existing personal data is used, an additional notice will be provided where required.
Contact Casino and Friends
Questions about this Privacy Policy, the use of personal data or a data protection request can be submitted through the Casino and Friends Contact Us page.
To help Casino and Friends respond efficiently, include your registered contact details, the nature of the request and any relevant account reference. Do not send passwords or complete payment card details through a general contact form.